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Calculate the exact ROAS you need to break even from your gross margin: plus the target ROAS and max CPA to hit your profit goal on every order.
(Revenue − COGS) ÷ revenue, before ad spend
Profit you want left after ads (optional)
Optional, unlocks max cost per acquisition
I will email you this result, and if you reply with your actuals, where the money is leaking. One email, no drip.
Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.
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