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Wishlist growth, Steam Next Fest execution, and community-led growth for indie studios shipping on Steam, Epic, console, and mobile. Engagements from €5,000 to €15,000 per month.
"Of the 14,531 games released on Steam in 2023, the median title earned under $1,000 in lifetime revenue, and only the top 6% recouped their dev cost. Marketing is the difference." — VG Insights / Steam revenue analysis, 2024
14,531 games launched on Steam in 2023; median earned <$1,000. You need a marketing strategy, not a vibe.
Wishlist counts look great in the deck; conversion-to-sale is what investors and publishers actually score.
Discord, TikTok, Reddit, streamer outreach — every channel matters and none compound without coordination.
Paid acquisition stopped working for indies. Community-led growth is the new floor.
Engagements at €5,000–€10,000/month — Channel execution + agentic workflow setup. Move up or down the ladder as scope changes during the mandate. The full ladder is on the homepage pricing slider.
Verifiable analogue case: Vinted's France launch — running influencer marketing from zero foothold, the same play that works for early-access indies. See the interactive CV for the verified track record.
70 articles in this vertical — TOFU (awareness), MOFU (consideration), BOFU (decision).
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €17,500/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €22,500/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €20,000/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €15,000/month engagements. Apply within 48h.
When to hire an interim CMO for indie game studios. Pricing, ROI, and decision criteria from €10,000/month engagements. Apply within 48h.
How Indie Game CMOs evaluate indie game brand-building on a €0 budget. Decision framework + comparison + 90-day plan from a 15-year interim CMO.
How Indie Game CMOs evaluate marketing for early access vs full release. Decision framework + comparison + 90-day plan from a 15-year interim CMO.
Both. Pre-launch engagements focus on wishlist growth, Steam page optimization, and Next Fest preparation. Post-launch focuses on review-score management, live ops, and Steam sale strategy.
€5,000/month, three-month minimum. Below that we cannot deliver the work cleanly. For pre-seed studios, occasionally we do a one-off Steam page audit at a flat €2,500 fee.
Yes, at the €10,000-€15,000 tier. Publisher term-sheet review, marketing-deliverable diligence, and platform relations are all in scope.
Yes — usually as a marketing translator between the studio's creative vision and the publisher's portfolio strategy. The engagements that pay off best are the ones where the publisher is involved early.
Five-minute intake, response within 48 hours. If we are a fit you have a written proposal within five business days. If not, I will say so and recommend an alternative.
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