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The numbers a marketing leader actually reaches for: cost per click, ROAS you can trust, contribution margin, LTV against CAC. Every one runs in your browser and shows its working. Nothing is gated.
Calculate your cost per click from ad spend and clicks, and see how many clicks your budget buys: the starting point for every paid-media efficiency check.
Calculate your cost per click from ad spend and clicks, and see how many clicks your budget buys: the starting point for every paid-media efficiency check.
Calculate CPM: the cost to reach 1,000 impressions: from ad spend and impressions, and see the reach your budget buys for awareness campaigns.
Calculate click-through rate from clicks and impressions to gauge ad creative and targeting relevance, and spot where your paid funnel really leaks.
Calculate click-through rate from clicks and impressions to gauge ad creative and targeting relevance, and spot where your paid funnel really leaks.
Calculate email campaign revenue, ROI, and revenue per email from sends, conversion rate, and AOV: and see why owned media beats paid on returns.
Calculate contribution margin per order and your break-even volume from price, variable costs, and fixed costs: the profit each sale really adds.
Calculate customer lifetime value, your LTV:CAC ratio, and CAC payback period to see whether your acquisition spend actually pays back, and how fast.
Calculate your average order value and a data-backed free-shipping threshold to nudge bigger carts without killing conversion or your margin.
Calculate your true Shopify costs: payment processing, transaction fees, and plan price: and your effective fee rate as a percentage of revenue.
Calculate gross profit, profit margin, and markup from cost and price: and stop confusing margin (profit over price) with markup (profit over cost).
Calculate your repeat purchase rate from total and returning customers, and see what share of demand comes from loyal buyers who cost nothing to re-acquire.
Calculate the revenue your abandoned-cart flow can recover from cart volume, AOV, and recovery rate: and the net gain after your recovery tool cost.
Calculate the exact ROAS you need to break even from your gross margin: plus the target ROAS and max CPA to hit your profit goal on every order.
Calculate blended ROAS and MER across every channel from total revenue and ad spend: the single, un-double-countable number that shows real efficiency.
If the answer surprised you, that is usually a signal worth a conversation. I run interim marketing leadership for companies in exactly this position.
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