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ALL CALCULATORS
Paid Media Metrics

Conversion Rate Calculator

Calculate click-through rate from clicks and impressions to gauge ad creative and targeting relevance, and spot where your paid funnel really leaks.

Your numbers

Orders, signups, or leads

Conversion rate
2.80%
Conversions ÷ visitors
Visitors per conversion
35.7
On average
You convert 2.80% of visitors. Small conversion-rate gains compound: at the same traffic and AOV, lifting CR from 2% to 2.5% is a 25% revenue increase, often cheaper than buying more traffic.
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Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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