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ALL CALCULATORS
Paid Media Metrics

CPM Calculator

Calculate your cost per click from ad spend and clicks, and see how many clicks your budget buys: the starting point for every paid-media efficiency check.

Your numbers

CPM
€5.00
Cost per 1,000 impressions
Reach per €1,000
200,000
Impressions
It costs €5.00 to reach 1,000 impressions. CPM is your reach price, for performance, what matters is how that reach turns into clicks (CTR) and conversions, not the CPM alone.
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Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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