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ALL CALCULATORS
Paid Media Metrics

CTR Calculator

Calculate click-through rate from clicks and impressions to gauge ad creative and targeting relevance, and spot where your paid funnel really leaks.

Your numbers

Click-through rate
0.90%
Clicks ÷ impressions
Your CTR is 0.90% , the share of people who clicked after seeing your ad. A low CTR usually points at creative or targeting relevance; a high CTR with poor sales points at a landing-page or offer problem.
Pressure test these numbers

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Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

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