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Industry verticals

Six verticals served as interim CMO. Each has its own KPIs, stack, channel mix, and regulatory constraints — and its own engagement-tier recommendation. Pick the one closest to your business.

By Joris van Huët · Updated 2026-06-15

Outside these six verticals?

The frameworks transfer. If your business is regulated, multi-sided, or platform-dependent and does not fit the six above, the intake is the right next step.

START AN INTAKE
Final word

Strategy is folklore. I ship operating systems.

Six verticals served as interim CMO. Pick the one closest to your business — or run a five-minute intake and I will tell you whether the frameworks transfer. Response within 48 hours.