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Calculate contribution margin per order and your break-even volume from price, variable costs, and fixed costs: the profit each sale really adds.
What the customer pays per order
COGS + shipping + transaction fees + pick/pack
Optional, rent, salaries, software, subscriptions
I will email you this result, and if you reply with your actuals, where the money is leaking. One email, no drip.
Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.
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