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Calculate your true Shopify costs: payment processing, transaction fees, and plan price: and your effective fee rate as a percentage of revenue.
Defaults are standard US online-card rates and change over time, verify against Shopify's current pricing for your country and plan.
I will email you this result, and if you reply with your actuals, where the money is leaking. One email, no drip.
Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.
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