🍪 COOKIE PREFERENCES

We use cookies to improve your experience. With your consent, we also identify your company from your IP address using IP2Location and Hunter.io, and sync high-confidence matches (60% or more) to our CRM. You can refuse this below.

Only essential cookies are always on. Analytics, and the company identification described above, run only if you allow them.

ALL CALCULATORS
E-Commerce Finance

LTV:CAC Ratio & Payback Calculator

Calculate customer lifetime value, your LTV:CAC ratio, and CAC payback period to see whether your acquisition spend actually pays back, and how fast.

Your numbers

%

LTV is measured in gross profit, not revenue

Average purchase frequency per customer

yrs

Customer acquisition cost

LTV
€432
Lifetime gross profit
LTV : CAC
10.8:1
Healthy
CAC payback
3.3 mo
Months to recoup CAC
Each customer is worth €432 in gross profit and costs €40 to acquire, an LTV:CAC of 10.8:1. At or above the ~3:1 rule of thumb. You recoup acquisition cost in about 3.3 months; under ~12 is a common ecommerce target.
Pressure test these numbers

The number is only half the answer.

I will email you this result, and if you reply with your actuals, where the money is leaking. One email, no drip.

Your email is used to send this and, if you reply, to talk. Nothing else. Privacy.

Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.

Start an intake