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Calculate customer lifetime value, your LTV:CAC ratio, and CAC payback period to see whether your acquisition spend actually pays back, and how fast.
LTV is measured in gross profit, not revenue
Average purchase frequency per customer
Customer acquisition cost
I will email you this result, and if you reply with your actuals, where the money is leaking. One email, no drip.
Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.
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