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Calculate your repeat purchase rate from total and returning customers, and see what share of demand comes from loyal buyers who cost nothing to re-acquire.
Customers with more than one order
I will email you this result, and if you reply with your actuals, where the money is leaking. One email, no drip.
Numbers pointing somewhere you did not expect? That is often where an interim marketing lead earns their fee. I take on companies in exactly this spot.
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